A project featuring local singer Inch and her mother in a heartwarming cover of Luke Graham's 7 Years in conjunction with Warner Music's #OnceIWas7YearsOld campaign. 

A Step Above the Rest

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#OnceIWas7YearsOld saw many people sharing their childhood stories and events that impacted or influenced them when they were young. 

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Our clients wanted to give the campaign more oomph and that's exactly what we did with Inch and her superstar mom, Betty. 

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We wanted to recreate the intimate chats that daughters often have with their mothers with the lyrics of the song seen as advise given from mother to child and vice versa. 

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