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A branding and content creation project that helped push the brand towards mainstream audience.
Content Strategy
With a great response from the last season, the client received feedback that the brand was attractive to consumers who did not fit into the initial target demographic. They turned to us for help to extend their relatability.
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Influencer Sourcing
To increase brand awareness, we roped in two top female personalities in the entertainment industry, Sandra Riley Tang and Narelle Kheng. Their contrasting fashion influences helped to showcase the brand in two different lights. It also helped consumers who aspired to be edgy but did not dare to relate to the brand.
Content Creation
As the core creative for this project, we curated the outift of our model and props. We achieved the raw yet lady-like vibe through our stills. These content were used online, in the client's e-commerce store, promotional posters and on social media.
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