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A branding and content creation project that framed the first look of the client's accessories brand.
Brand Conceptualisation
With the craze of ecommerce emerging, our client found a gap in the female accessories industry. Every store in the market targeted the lady-like and dainty, leaving out the edgy and 'dare to be different' girls.
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As the client's key partner, we conceived a specific look for their first "hello" to the world. We deviated from the conventional lookbook to highlight their daring image.
Content Creation
As the core creative for this project, we curated the outift of our model and props. We achieved the grunge, angst yet bashful vibe through our stills. These content were used online, in the client's e-commerce store, promotional posters and on social media.
see part II
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